The hardest thing about running a ColdFusion development shop is getting in front of the people who might need your help. Thousands of companies could use the expertise we offer but it can be very difficult to approach them. In spite of our culture, our transparency, our chameleon-like flexibility, our unique reputation, our high competency and our focus on communication and productivity, CTO's and CIO's tend to lump CF Webtools in with the outsourcing crowd. That's just not who we are. The truth is, once we gain the ear of someone who needs us we have an amazing record at closing the deal and retaining the customer. We alleviate the pitfalls of ColdFusion (oh yes, there are pitfalls) and allow the benefits to shine. We simply bring too much to the table to ignore.
So that's the Gordian knot the Muse has been trying to unravel for the last 18 months or so as we have doubled and tripled in size. How do I get the name and reputation of my fantastic company in front of the folks who need us? I mean, besides a holocaust cloak ("...Then why wasn't it listed among our assets?") what do we have to work with? My executive team and I have spent a few weeks mulling this over and we have concluded that perhaps our greatest asset is our connection with developers within the ColdFusion Community.
The truth is that when a developer who has developed for a decision maker recommends us to that individual he or she is far more likely to listen and take our pitch seriously. After all, finding good ColdFusion talent is difficult. In our experience it is referrals that seal the deal. We began thinking, both the Muse and the CF Webtools staff tends to be engaged in user groups, forums, lists, and events focused on ColdFusion. Instead of dedicating a big chunk of money to a marketing budget (of dubious return) we had an epiphany. Why spend money on promotions and ads when the connection we need is right in front of our cfnose. Let's pay our friends in the community for their referrals.
So our big plan is simple, we are going to generously reward any developer who refers a company to us that subsequently becomes a customer. The rules are simple. First, you need to be a part of the ColdFusion developer community. We are not looking to line the pockets of recruiters. But if you are in IT and work with ColdFusion you are a candidate. Finally your lead must result in a sale for you to get paid. In short, for forwarding a name to us you could get a check in the mail - that's it! Read on for the nitty gritty details.
I'm glad you asked. CF Webtools has a pretty big group of developers and customers so we work with many different kinds of applications, companies and situations. Here are some of the most common.
You probably think the Muse is going to pay you in WOW gold or a raffle ticket for my bitcoin mining server. Nope! We are offering real U.S. currency. Here's the scoop.
The type of contract we have with our customers varies considerably depending on volume and resource. But to make things simple for you, CF Webtools is offering an 8% of fees as a recurring bonus for the first 10 months of a contract. In other words, if a customer spends $10,000.00 you will earn $800.00. Given that our average buy in for new customers is well over $20,000.00 in the first year you can expect a nice return for simply clueing us in to folks who need our help.
Simple, send your lead with as much information as you wish to firstname.lastname@example.org. Before we call or email your lead we will contact you via email (or phone or carrier pigeon, whatever you prefer) and discuss the details and how to move forward. We'll look to glean from you any information that can help us be of benefit to the prospective customer. That's it really - just reach out and let our staff do the rest. Easy right?
So that's it. The Muse is sitting here with a stack of Benjamins waiting for my developers hook me up. Here's hoping you grab the brass ring.
One more thing. If it goes well CFWT will be adding a tracking module to our system so you can see how much to expect within you 10 month residual period.
There are no comments for this entry.Add Comment Subscribe to Comments